Ever attuned to changing needs, J Boag Clothing quickly filled a void in the mens pyjamas market in 1931 and manufactured at their factory in Rosebud, Victoria.
1956, MCG, J Boag was woven into Olympic history winning the bid to craft every men’s Olympic uniform, etching their innovation & quality into sporting legend.
Courtesy: Herald Sun
In 2020, a new chapter unfolded. As the Boag family retired after an incredible tenure, the company entered a new era under the ownership of local group, IFOTA. This strategic change in ownership was important in maintaining the brand’s unwavering commitment to exceptional quality and the profound understanding of what it means to provide excellence in all we do.
Their keen eye for trends continued in 1975 with the introduction of men’s cricket and bowling shirts, perfectly capturing the sporting spirit of the times. This adaptability paved the way for their expansion into the 80’s. Factory opened in Preston.
Recognising the burgeoning demand for uniforms and the untapped potential of the women’s market, they quickly propelled their women’s uniform range to the forefront of the industry, becoming a benchmark for excellence.
Made history at the Melbourne Grand Prix 1996 by supplying the first-ever official event uniforms, marking a new era for the race in its new home.
Copyright: ©Jack Atley
Founded in 1926 in Melbourne by entrepreneur Jean Boag, J Boag Clothing, specialising in men’s shirts, blossomed into the City Collection Australia we know today. This family-owned business remained under Boag ownership for three generations.
In response to the growing demands of the corporate sectors, the visionary decision was made in 1999 to launch the City Collection label. This marked a pivotal moment for the company, as it grew into the corporate uniform sector, recognizing an emerging niche in the market.
Beyond mastering tailored garments, City Collection saw further opportunity in the neglected healthcare market. Uniforms lacked the quality and versatility demanded by dedicated workers. By 2011, they filled the gap with a specifically designed healthcare line, meeting instant success.
In this exciting era with Ifota, we bring you a dedicated supply chain that spans from inception to delivery.
With our comprehensive involvement in design, manufacturing, and warehousing, we enhance the value we provide to businesses. Our commitment to design innovation and service excellence upholds the J Boag tradition of delivering superior, contemporary uniforms, accompanied by unparalleled service.
Enhanced Quality & Innovation
Stricter quality control: By overseeing every step, from the first sketch to the final delivery, we can keep a watchful eye on everything, ensuring every stitch and seam lives up to our high standards. No wonky zippers or funny fits here.
Fresh ideas, faster: Direct control over design and production enables rapid prototyping and testing of new concepts, leading to quicker innovation cycles and bringing ideas to market sooner than ever.
Always adapting: Trends change and needs evolve. By controlling the entire journey of our uniforms, we are responsive to changing trends, and customer demands allowing us to adapt our product offerings and production volumes quickly.
Improved Customer Experience
Transparency and traceability: Knowing the origin and quality of our materials enables us to build trust with customers and promote brand transparency.
Look sharp, feel great: Every uniform embodies our commitment to quality, comfort, and style. No surprises, just a consistent experience that reflects our brand and makes you look and feel your best.
Sustainability and ethical sourcing: We take responsibility for where our materials come from and how they’re made – our uniforms are kind to the planet and made ethically. That means eco-friendly practices and fair treatment for everyone involved.
Dressing for work made easy
Our brand is our soul. We see to it that everything we put out into the market resonates with who we are. Therefore the questions that guide our core value propositionof ‘Dressing For Work Made Easy’ are:
Are our fabrics sustainable and eco friendly? Does this reduce overall carbon footprint?
Are styles, techniques and processes innovative and forward-thinking?
Are garments durable and of premium quality? Are stylesfashion focused and on-trend?
Do garments fit all body shapes and meet specific consumer needs?
Are garments inclusive and relatable? Will staff want to wear them?
What we guarantee
The quality of our fabrics are never compromised.
Garments are made to meet the demands of work life.
We take thenecessary steps towards ethical trading.